Export Market Development

The Australian game meat industry encompasses products including goat, kangaroo and wild pig meats, sold for both human consumption and pet food. The market for kangaroo and ‘wild boar’ meat into export markets for human consumption is substantial and Australia is the largest goat meat exporter in the world.

Client Requirements

• Design and manage steps to develop new markets for kangaroo meat and wild boar meat into the EU, following BSE outbreaks in the UK and EU,
• Re-design / re-align chain (and company) processes and procedures for market requirements,
• Change trading practices to support longer term trade relationships with key chain participants beyond

Key Tasks and Outcomes

• Review supply chain processes and controls and identify areas for closer scrutiny,
• Research and manage in-market visits ensure client has first- hand knowledge of on-shore supply chain structures,
• Establish key trading partners in EU markets (included importers, boning room operators, foodservice distributors, restaurant chains, retailers,
• Design and manage product launches in ‘challenging’ segments (e.g. restaurateurs, foodservice ‘cash stores’, frozen food distributors (France, Belgium, Netherlands),

Outcomes

The Solid growth that was achieved and adjustments to processes and relationship skills led to import programs with major end users beyond the importers. This industry has since moved focus to processed food markets including Russia and Eastern Europe.