The Australian banana industry has been severely impacted by cyclones in recent years. The industry peak body and grower representatives needed to advocate for and support industry imperatives with supply chain partners, regulators, policy makers and communities.

Client Requirements
  • Provide an accurate analysis of the contribution and impact of this major industry on local and national economies,
  • Access key data gained by our managing of the banana benchmarking program to provide the best possible economic impact analysis.
Key Activities
  • Mine industry-level data from prior years’ benchmarking data sets,
  • Source key economic data and information from all viable sources,
  • Identify and interview fifty (50) upstream and downstream companies that rely on the industry and ascertain the importance and impact of the banana industry on these businesses and on regional communities,
  • Deliver comprehensive analysis of the economic contribution and impact of the Australian Banana Industry to regional and national economies.
Outcomes

Delivered a comprehensive report clearly defining direct and indirect contribution of the industry including; employment, employment multipliers, industry output, output multipliers, share of regional business turnover and share of regional employment. This Information is now actively in use by industry, as it addresses significant new challenges including major plant pest incursion and response.

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